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- Diversification of business model – i.e. restaurant to takeaway; shop in a pub; local delivery service
- Personal story – revitalisation of home cooking, rediscovering a love of baking; finding a family recipe; coping with COVID
- Combating food poverty – food banks; school meals; holiday hunger; less waste
- Collaboration – Instagram food; cookery lessons; interviews with chefs, commentators, bloggers
- Championing local – reduced food supply chains, eating local, eating seasonally, campaigning to save local producers
- Supporting each other – feeding the NHS and key workers; cooking for each other; shopping for others; keeping in touch with each other
- Virtual meet ups – dinner parties; coffee mornings; lunches; cocktail parties
- Land army – workforce related stories
- Campaigning – support local; support legislation that protects our standards; raising funds